Universal Channel 

'Characters Welcome' Ident



The brief

Universal Channel is a global entertainment brand operated by NBCUniversal. In its 2011 rebrand, Universal Channel Asia emphasized extraordinary entertainment with exclusive series and fascinating characters.

Universal wanted a new brand identity spot to celebrate the best-known characters of its hit series such as House, The Office and Law & Order. The starting point: the new tagline, "Characters Welcome."


What I did

I wrote the script for Characters Welcome. The script weaves together moments from iconic Universal series into one wacky, oddly compelling story. I also made my onscreen debut in this spot (all in the name of getting the job done).

Characters Welcome went on to become a Finalist in the Promax World Gold Awards 2011, in the category of Best General Branding/Image for TV.