TRESemme Runway Ready

30-Minute Special for E!


The brief

To launch TRESemme Split Repair in the Philippines, TRESemme teamed up with E! (an NBCUniversal channel) to produce a 30-minute special for Asian audiences.

TRESemme Runway Ready was conceptualized as a fashion show that would bring together top fashion designers and celebrity hair stylists, revealing top hair trends and industry styling secrets.

After writing short form branded content for NBCUniversal and its advertisers, this was my first foray into writing long form program content.


What I did

I wrote a 26-minute script incorporating red carpet coverage, host links, designer and stylist interviews, and backstage and runway highlights.

Each segment featured a hairstyling tutorial using TRESemme products, and drove social media interaction on Twitter, Youtube, Instagram and Facebook. I ensured that the TRESemme Split Repair brand message was integrated seamlessly into every segment.

Since then, I’ve been asked to write more program scripts for NBCU, including a sponsored reality model search and several episodes of E! All Access: Jakarta.