The brief

For the launch of the GUCCI Bamboo fragrance, P&G Prestige tapped DIVA Universal (NBCUniversal’s female-led channel) to connect with women in Southeast Asia.

The brief: to create custom branded content featuring GUCCI Bamboo Ambassador, model and actress Gal Gadot (Batman vs Superman: Dawn of Justice, The Fast & the Furious) in an intimate conversation about femininity and strength.

What I did

I crafted the interview questions to evoke the qualities of bamboo: resilience, grace, beauty and strength.

The vignettes draw on Gal’s experience as a working mother and woman of character to appeal to female audiences in Asia.

I produced and directed the shoot within a strict 15-minute window, filming with a local crew at Soho House in Berlin.