BOSS The Scent Vignettes
Seduction has a bad reputation. It conjures tawdry transactions and instant gratification, where a single swipe leads to sex and ends in forgettable one-night stands.
Hugo Boss wanted to redefine modern seduction with BOSS The Scent. They commissioned NBCUniversal to create custom branded vignettes that would do just that.
What I did
I scripted, produced and directed the interviews with BOSS The Scent Ambassador Theo James (Divergent, Downton Abbey, Underworld: Awakening) and P&G Prestige fragrance scientist Will Andrews. I worked with a local crew in Barcelona.
Post-production was done by NBCUniversal at VHQ in Singapore.