BOSS The Scent Vignettes
The brief
Seduction has a bad reputation. It conjures tawdry transactions and instant gratification, where a single swipe leads to sex and ends in forgettable one-night stands.
Hugo Boss wanted to redefine modern seduction with BOSS The Scent. They commissioned NBCUniversal to create custom branded vignettes that would do just that.
What I did
I scripted, produced and directed the interviews with BOSS The Scent Ambassador Theo James (Divergent, Downton Abbey, Underworld: Awakening) and P&G Prestige fragrance scientist Will Andrews. I worked with a local crew in Barcelona.
Post-production was done by NBCUniversal at VHQ in Singapore.
See More: scriptwriting, TV, content, lifestyle, interview, production, directing, vignette
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Deepa Paul
Copy & Content
writeme@deepa.is
31 (0)6 2282 2312
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The Netherlands
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