BOSS The Scent Vignettes

The brief

Seduction has a bad reputation. It conjures tawdry transactions and instant gratification, where a single swipe leads to sex and ends in forgettable one-night stands.

Hugo Boss wanted to redefine modern seduction with BOSS The Scent. They commissioned NBCUniversal to create custom branded vignettes that would do just that.

What I did

I scripted, produced and directed the interviews with BOSS The Scent Ambassador Theo James (Divergent, Downton Abbey, Underworld: Awakening) and P&G Prestige fragrance scientist Will Andrews. I worked with a local crew in Barcelona.

Post-production was done by NBCUniversal at VHQ in Singapore.